Videoannonser er fremtiden: Det er tydelig at Google arbeider hardt med å integrere videoannonser i alle kanaler i disse dager. Det er nå kjent at søkemotoren også har startet å eksperimentere med videoannonser i søkeresultatet.
Videoannonser er fremtiden: Det er tydelig at Google arbeider hardt med å integrere videoannonser i alle kanaler i disse dager. Det er nå kjent at søkemotoren også har startet å eksperimentere med videoannonser i søkeresultatet.
By SAUL HANSELL
Google has always had a love-hate relationship with advertising. Its power and wealth come from the billion a year of advertising that it sells. Yet on its most important pages, the results from its Web search engine, it has limited ads to nothing more garish than a dozen words of text.
That is about to change. On Thursday, Google started testing video ads on some pages of search results. And it is developing ad formats with images, interactive maps and other more elaborate features.
Marissa Mayer, Google’s vice president of search products and user experience, said in an interview that the change reflects the evolution of the once-sparse Google pages. Last year Google introduced what it calls universal search, which mixes images, videos, news stories and other types of information with the standard text links to Web pages.
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